AWAKEN BEAUTY FROM WITHIN
Beauty. It has many definitions. Your unique power lies within you. Beauty creators can draw out this distinctively inherent grace. In that moment, our advanced science regenerates your beautiful self. It unleashes a glow — specific to you — from each strand of hair. Wrapped in your own radiance, let your individual splendor shine.
At Shiseido Professional, we believe that within every person lies their own unique beauty.
It's you, the Beauty Creators with your technical creativity and skills, who awaken this true inner beauty and natural confidence.
We strive to expand beauty's possibilities through advanced products that unify the disciplines of Art and Science to evolve the alchemy of beauty.
Together, we will awaken inner beauty.
Inside everyone, a beautiful self is waiting to be awakened.
Our mission is to inspire and empower the beautiful self. To achieve this, Beauty Creators share their indispensable artistry and technical skills. We strive to be the Beauty Creator's most trusted professional brand through the alchemy of Art and Science. A finely tuned aesthetic sense, together with the spirit of meticulous care and genuine artistry, drives technology that harnesses innate human power to restore individual balance. It's the fusion of Japanese aesthetics and science to create the alchemy of beauty. Here lies the DNA of our brand as we bring art and science together to release inner beauty and stimulate the power of self-expression.
Every Beauty Creator's journey is unique.
Our offer is customizable so that we can help you to shape yours.
INSPIRE
INSPIRE BEAUTY CREATOR
INNOVATE
CUSTOMIZE INDIVIDUAL BEAUTY
EXPERIENCE
EXPERIENCE THE SALON JOURNEY
SUPPORT
SUPPORT STEP-BY-STEP EDUCATION
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Explore everything Shiseido Professional has to offer, from cutting-edge products to expert salon services. Whether you are searching for your perfect beauty solution or need professional consultation, we have you covered.