CRYSTALLIZING

Show your true radiance.

CRYSTALLIZING Products

The era of stiff, damaging perm is coming to an end. Experience the premium DUAL PERFORMANCE SYSTEM.
Bring out soft, supple, enhanced hair like never before*.

*Within the brand.

PERM

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CRYSTALLIZING STRAIGHT

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Relaxes frizz to natural-looking straightness. Supple, free-moving, straight hair of your dreams.

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PERM

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CRYSTALLIZING QURL

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Long-lasting curls, supple waves, and soft texture. The ideal wave, evidently damage-less to the hair ends.

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Concept
Feature
Fragrance
Salon Voice
Trends

Concept

CRYSTALLIZING has evolved in our pursuit of “Damage-less”.
It is a thermal perm brand featuring simple, basic processes with wide application suited to various kinds of hair from healthy hair to highly damaged hair.

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Feature

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Fragrance

Top: cassis bud, bergamot, green. Middle: jasmine, lily of the valley, freesia. Base: musk, amber, woody.

Classy Green Floral scent for an elegant impression. Effectively suppresses the unpleasant perm odor during processing. No lingering perm odor in hair after processing.

Salon voice

Dae Hyeok

Korean TOP hair stylist, with a salon located in one of Korea‘s most prestigious locations.

Mr. Kwak is on the cutting edge of leading trends in Korea, helped us develop new CRYSTALLIZING’s Style.

KWAK DAE HYEOK
@d.of_kwak
@d.of_official

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Trend Perm Style

Dive into the 2024AW perm trends with top stylist KWAK DAE-HYEOK. Channeling ‘90s minimalism, this season’s styles are sleek and minimalist.

Graceful radiance

High layers add volume from the roots with natural-looking curls for a classic yet modern vibe. This versatile perm style adapts to any look, depending on how you style the texture.

This medium style captures a vibe that’s both relaxed and free-spirited. The spiral winding technique creates curls that flow naturally from the roots, evoking long-lasting fond memories.

This style features highlights for a three-dimensional texture, blending simple feminine elegance with a relaxed, free-spirited vibe.

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#CRYSTAPERM

Korean Trend Perm Style 24/AW: “HIGH LAYERED LONG”

High layers add volume from the roots with natural-looking curls for a classic yet modern vibe. This versatile perm style adapts to any look, depending on how you style the texture.

STYLIST: KWAK DAE HYEOK @d.of_kwak
SALON : d'of

Discover more at www.shiseido-professional.com 🔗 in bio
#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #perms2024 #2024AW #KoreanPerm #KPermTrend

Korean Trend Perm Style 24/AW: “NATURAL SPIRAL MEDIUM”

This medium style captures a vibe that’s both relaxed and free-spirited. The spiral winding technique creates curls that flow naturally from the roots, evoking long-lasting fond memories.

STYLIST: KWAK DAE HYEOK @d.of_kwak

Explore more at www.shiseido-professional.com 🔗 in bio
#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #perms2024 #2024AW #KoreanPerm #KPermTrend

Korean Trend Perm Style 24/AW: “TEXTURE BOB”

This style features highlights for a three-dimensional texture, blending simple feminine elegance with a relaxed, free-spirited vibe.

STYLIST: KWAK DAE HYEOK @d.of_kwak
SALON: d’of

Learn more at www.shiseido-professional.com 🔗 in bio
#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #perms2024 #2024AW #KoreanPerm #KPermTrend

Show your true radiance.
The era of stiff, damaging perm is coming to an end.
Experience the premium DUAL PERFORMANCE SYSTEM.
Bring out soft, supple, enhanced hair like never before*.

#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #permstyle

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CRYSTALLIZING

CRYSTALLIZING STRAIGHT

CRYSTALLIZING QURL

Dae Hyeok