Unleash your true color
Concept
Embrace authenticity, ignite confidence, and reveal the vibrant you. With PRIMIENCE, inspire your true identity and live boldly in your own color.
As a brand, we inspire and empower you to embrace your true self. Embrace authenticity and build confidence in your unique identity. There are 4 color product lines to express your true color which are PRIMIENCE, ULTIST, COLORMUSE, BLEACH MASTER. Let's find out which color is your true self.
Hair Color Product Lines
- Primience
- Ultist
- Colormuse
- Bleach Master
Inspire and empower your true self with radiant, healthy hair with PRIMIENCE. PRIMIENCE repair technology* enhances inner hair density, revealing your hair's innate beauty and strength. Color with confidence and embrace your true color.
*With PRIMIENCE Pre-lotion
PRIMIENCE is a basic hair color tailored for Asian hair with range features a versatile palette for stylistic flexibility, transcending age and gender, consists of NUANCE, MULTI, ENRICH, CONTROL line in 90 shades.
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